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About Us

How Trade Unafraid was Born

Hi, I’m Lee Grey. You can find me on Linkedin at https://linkedin.com/in/leegrey.


I’ve been trading actively since 1998. I took the Optionetics course and immediately saw an opportunity to write software to make selection of option spreads a software task, rather than a manual one. That became Option Insight, a program that was downloaded tens of thousands of times.


I was working around the clock, working on cockpit display software during the day, building Option Insight until 2-3 in the morning, and taking care of my infant second daughter across the hall from my office during those long nights.


I tried to make Option Insight a commercial success, and about 100 loyal users sent me checks, amounting to about $10,000, in anticipation of a more complete product. Unfortunately, I was never able to raise enough money to quit my job, so I never cashed those checks.


Being a software engineer, there was always a nagging annoyance that the software we use to trade is so limited. There were times when I needed to step away from the computer or go to a meeting, but my choices for how to leave my position were so limited. Trailing stops always disappoint me. Why can't I place a trailing stop based on a candle low? OCO brackets are equally coarse tools and require a lot of work to set up. Just because a broker won’t let you place contradictory orders, that doesn’t mean that your software can’t. I knew it, and I kept asking myself why no one offered it.

And one day in 2017, I just decided enough was enough. I had written multiple automated trading systems using multiple brokerage APIs, so I knew what was possible. So I set out to create the tool that I couldn’t find anywhere. Whether Gandhi actually said it or not, there is nothing wrong with the idea of being the change you want to see in the world.


And so, Trade Unafraid was born. At first it was written in Python and ran on my computer. But today, it runs in the cloud, on your own private server, and is written in Java. It is rich and fast and incredibly powerful and flexible. The list of features continues to grow. And we are just getting started. The best is yet to come.


There is so much exciting functionality coming that I can’t even talk about. We are all about giving the retail trader the edge that Wall Street has deprived them of for all these years. You don’t have to be a programmer to trade at algorithmic speeds. You don’t have to be limited by the simplistic order types that Wall Street products want to restrict you to. You don’t have to accept the Wall Street expectation that 95% of retail traders fail. You don’t have to succumb to the tools and mindset that leads to traders blowing out their accounts. Those stories are everywhere, and it’s enough. No more hopium. No more holding on to what isn’t working. No more doubling-down, "because it can’t go any lower."


The retail trader now has an ally, a wingman, a tool that works for them. 

Trade Unafraid is on your side. (Sorry Nationwide.)

We Got Featured In

Tradier Brokerage

Founder and CEO of Grey Matter, LLC, Lee Grey wished for a platform that would help him prepare strategies and execute them efficiently, so he built one: Trade Unafraid. 

Trade Unafraid is for the trader who wants to execute plans with precision and without strategy-killing emotion. It helps you form your strategy, then executes it automatically, leaving you to relax on autopilot.

Click the Tradier logo above to read the full post.

"I am so intrigued with your product. I would say that at least once a day the thought crosses my mind that I wished there was a system that could help automate my trade plan... and I almost died when I came across you on Twitter."

"...to be able to put in orders that have multiple profit targets and a stoploss all in one order entry.......it is so amazing!!"

Trade Unafraid


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